> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Squid ID+

> Squid ID+ reveals mobile phone, personal email, direct line, home address, demographics, career signals, and social profiles on identified people, per record or automatically per match.

A standard identified visitor tells you who someone is: name, title, work email, company, and location. Squid ID+ is the add-on that tells you how to reach them and how to personalize the outreach. It unlocks premium contact and personal data on top of the standard work profile, things like a mobile phone, a personal email, a direct line, a home address, demographics, career signals, and social profiles. Squid ID+ is per website, and you pay only an additional \$0.15 to \$0.25 per match on top of the base match: \$0.25 per record on Reveal, or \$0.15 per match on Automatic, which is 40% off.

## If you're coming from RB2B

RB2B identifies the work contact: name, title, work email, and LinkedIn. It does not provide the deeper premium fields, like a mobile number, a personal email, a home address, or personal social profiles. Squid ID gives you that same work profile on every match, and Squid ID+ is where you unlock the premium fields when you need them.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>Work contact (name, title, work email, LinkedIn)</td><td>Yes</td><td>Included on every identified match</td></tr>
      <tr><td>Mobile phone, personal email, direct line</td><td>Not provided</td><td>Unlock with Squid ID+</td></tr>
      <tr><td>Home address and demographics</td><td>Not provided</td><td>Unlock with Squid ID+</td></tr>
      <tr><td>Career signals (work history, skills, income)</td><td>Not provided</td><td>Unlock with Squid ID+</td></tr>
      <tr><td>Extra social profiles (X, Facebook, GitHub)</td><td>Not provided</td><td>Unlock with Squid ID+</td></tr>
      <tr><td>How you pay for it</td><td>Not applicable</td><td>\$0.25 per record, or \$0.15 per match on Automatic</td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> The work email and title tell you who visited. The premium fields are what let you actually reach them, and that deeper data is not part of RB2B. Squid ID+ is the one place you go deeper, and you only pay when a record is revealed.</p>

## What it unlocks

On any identified profile, the Squid ID+ section shows premium field rows in a locked state until you reveal them. Each locked row tells you whether the data exists before you spend anything:

* **Data available, hidden** means Squid ID has the data on file and a reveal will surface it.
* **Not on file** means we do not have that field for this person, so revealing will not produce it.

## What you unlock, field by field

Squid ID+ adds data across six groups. Coverage varies by record, so use the "Data available, hidden" and "Not on file" labels to see what a given person has before you spend.

### Direct contact

Reach the person, not their work inbox.

| Field                        | What it is                                               |
| ---------------------------- | -------------------------------------------------------- |
| `mobile_phone`               | Direct mobile number                                     |
| `phone_numbers`              | Any other known phone numbers                            |
| `recommended_personal_email` | Best personal email when the work email isn't responsive |

### Home address

Mailing address for direct-mail and high-touch outreach.

| Field            | What it is        |
| ---------------- | ----------------- |
| `street_address` | Street and line 2 |
| `locality`       | City / locality   |
| `region`         | State / region    |
| `postal_code`    | ZIP / postal code |
| `country`        | Country           |

### Demographics

Personal profile fields for segmentation.

| Field        | What it is                  |
| ------------ | --------------------------- |
| `gender`     | Reported / inferred gender  |
| `birth_year` | Year of birth (age bracket) |
| `home_owner` | Home ownership status       |
| `married`    | Marital status              |
| `children`   | Children in household       |

### Career signals

Job context beyond the default title and company.

| Field          | What it is                                  |
| -------------- | ------------------------------------------- |
| `experience`   | Full work history (companies, roles, dates) |
| `skills`       | Stated and inferred skills                  |
| `income_range` | Estimated income band                       |
| `net_worth`    | Estimated net-worth band                    |

### Interests & profile

Affinity data and a face to put with the name.

| Field       | What it is               |
| ----------- | ------------------------ |
| `interests` | Stated interest tags     |
| `photo_url` | Public profile photo URL |

### Social profiles

Direct links to public social accounts.

| Field      | What it is                  |
| ---------- | --------------------------- |
| `facebook` | Personal Facebook profile   |
| `twitter`  | Personal X / Twitter handle |
| `github`   | Personal GitHub profile     |

<Info>Coverage varies by record. Not every record has every field. On Automatic, you can require specific fields (phone, personal email, home address), and matches missing them are skipped and not charged.</Info>

## Pricing: per-record vs Automatic

Squid ID+ has two pricing modes, and the difference is the core of the model.

* **Per-record.** \$0.25 to reveal a single person on demand. You click Reveal on that profile, and only that record unlocks.
* **Automatic.** \$0.15 per identified match, unlocked automatically as matches come in. That is a 40% discount versus per-record. You set it in **Settings → Add-ons**, and it is gated by required fields, so you only auto-pay when the fields you require are actually present on the match.

In the app you will see a nudge on revealed records: "Save 40%, switch Squid ID+ to Automatic (\$0.15 per match) in Add-ons." The trade is simple. Per-record lets you pay only for the people you choose to act on. Automatic drops the rate by 40% on every qualifying match in exchange for committing up front.

<Info>Switching to Automatic applies to new matches going forward. Records you already revealed per-record keep their original \$0.25 price.</Info>

## Revealing a person

<Steps>
  <Step title="Open the profile">
    Open the identified visitor you want to reach. The Squid ID+ section shows the premium rows, each marked "Data available, hidden" or "Not on file."
  </Step>

  <Step title="Click Reveal">
    Click Reveal on the Squid ID+ section. The reveal costs \$0.25, drawn from your prepaid credit balance.
  </Step>

  <Step title="Confirm">
    Confirm the reveal. The premium data only reaches your browser after you confirm.
  </Step>

  <Step title="Fields unlock">
    The locked rows open to show direct contact, home address, demographics, career signals, interests, and social links. The \$0.25 charge appears on the profile's cost line.
  </Step>
</Steps>

<Info>You can also unlock straight from a Slack alert. When a website reveals per record, the [Slack alert](/routing/route-to-slack#unlock-squid-id-from-the-alert) shows the available premium fields hidden, with an \*\*Unlock · $0.25** button that reveals the record and fills in the message in place. It's the same \$0.25 reveal, charged once, whether you do it in Slack or on the profile.</Info>

## Turning on Automatic

<Steps>
  <Step title="Open Add-ons">
    Go to **Settings → Add-ons** and switch Squid ID+ to Automatic for the website you want.
  </Step>

  <Step title="Set required fields">
    Choose which fields a match must carry before it auto-unlocks. You only pay the \$0.15 when the fields you require are present, so matches missing them are skipped and not charged.
  </Step>
</Steps>

<Info>On Automatic, the required-fields gate is your spend control. Require a mobile phone, for example, and you never pay \$0.15 for a record that has no mobile number on file.</Info>

### Automatic for every website

Above the per-website list, a master **Automatic for all websites** switch flips every site at once. When some sites are on and some are off it reads **Mixed**, and toggling it opens a chooser so you can either **Turn on for all** (at \$0.15 per match, with the same required-fields choice) or **Turn off for all** in one step, instead of changing each site by hand. Turning off is free and immediate; turning on applies to new matches only and is never retroactive.

## Related

* [Visitor profile](/finding-visitors/visitor-profile)
* [Identified visitors](/finding-visitors/identified-visitors)
* [Form fill enrichment](/add-ons/form-fill-enrichment)
* [Send visitors to Clay](/integrations/clay)
* [How credits work](/billing/how-credits-work)
* [Pricing tiers](/billing/pricing-tiers)