> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Every Squid ID dashboard stat card and chart explained, including live counters, identified-visitor trends, top accounts, and usage and cost analytics.

Your dashboard pairs live counters with rolling trends and usage analytics. This page walks through every stat card and chart, what each one measures, the time window it covers, and why it is useful.

## If you're coming from RB2B

RB2B surfaces a visitor feed with limited aggregate analytics. Squid ID adds coverage, trends, deltas, rollups, live presence, and transparent usage analytics.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>Identification coverage %</td><td>Not surfaced</td><td>Identified divided by total site visits, shown live</td></tr>
      <tr><td>Identified trend</td><td>Limited aggregate view</td><td>30-day per-day bar chart, weekends dimmed</td></tr>
      <tr><td>Week-over-week delta</td><td>No explicit delta</td><td>Last 7 days vs the previous 7 days</td></tr>
      <tr><td>Top accounts</td><td>Account list</td><td>Top 3 companies this week by distinct people</td></tr>
      <tr><td>Live presence</td><td>No</td><td>Online-now count from live presence</td></tr>
      <tr><td>Usage and tier analytics</td><td>Plan-based, opaque</td><td>Current rate, matches resolved, avg cost per match, projection, tier meter</td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> A feed tells you who showed up. Analytics tell you whether identification is working, which direction it is trending, where to focus, and what it costs. Squid ID puts all four in the dashboard.</p>

## Live counters

The three-cell strip at the top of the dashboard updates in real time.

* **Site visits today** counts all users, identified and anonymous. It is the denominator for your identification coverage percentage. (In-app tooltip: "Includes all users, identified and anonymous. Denominator for the identification coverage %.")
* **Identified today** counts the people you de-anonymized today. It shows a "{N}% coverage" sublabel, which is identified divided by site visits. Clicking it filters the Visitors list to Today.
* **Online now** counts the people active on your site right now. It is sourced from live presence, not a stale last-seen guess. Clicking it filters to the Online tab.

<Info>Coverage is the share of today's traffic you turned into named people. It is the single best health metric for whether identification is working on your site.</Info>

## Trends and top accounts

Three cards on the home view summarize recent identified traffic.

* **30-day trend** plots identified visitors per day over the last 30 days as a bar chart, with weekends dimmed. It shows the shape of your identified traffic over time.
* **Identified this week** totals everyone identified in the last 7 days and shows an up or down delta versus the previous 7 days. Clicking it filters to This week.
* **Top companies this week** lists the top 3 companies by distinct people in the last 7 days, each with a people count and a last-seen time. It links to the [Companies](/finding-visitors/companies) page.

## Usage and cost

On **Settings → Billing**, the usage panel turns your spend into analytics you can act on.

* **Current rate** is your per-match rate at your current monthly volume. There are 3 tiers, and the rate caps at 5,000 matches per month.
* **Matches resolved this month** counts paid identifications. Bonus credits do not count toward tier progression.
* **Avg cost per match** is the blended cost after bonus credits are applied.
* **Projected month-end** is a linear projection from your daily spend so far.
* The **segmented tier meter** fills as you move into cheaper tiers, and the fill deepens as you reach them.
* **Bots filtered (30d), not billed** reports automated traffic that was excluded and never charged. See [bot filtering](/finding-visitors/bot-filtering).

<Warning>Only paid matches advance you toward cheaper tiers. Matches covered by bonus credits still appear in your visitor data, but they do not count toward tier progression.</Warning>

## Why these numbers matter

<Steps>
  <Step title="Coverage tells you if identification is healthy">
    Coverage percentage is identified people divided by total site visits. It answers the core question: how much of your traffic are you turning into people? A rising coverage number means more of your audience is becoming actionable.
  </Step>

  <Step title="The trend tells you momentum">
    The 30-day bar chart and the weekly delta show whether identified traffic is growing, flat, or slipping, independent of any single day's noise.
  </Step>

  <Step title="Top companies tell you where to focus">
    The weekly top-company rollup points sales and marketing at the accounts sending the most people right now, instead of leaving you to scan a flat feed.
  </Step>

  <Step title="The usage panel gives you cost transparency">
    Current rate, matches resolved, average cost per match, and the month-end projection let you see exactly what identification costs and where you sit on the tier curve before the invoice arrives.
  </Step>
</Steps>

## Related

* [Identified visitors](/finding-visitors/identified-visitors)
* [Companies](/finding-visitors/companies)
* [Match rate](/how-it-works/match-rate)
* [How credits work](/billing/how-credits-work)