> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Restrictions

> Control who and where Squid ID identifies visitors: skip consumer B2C traffic, filter bots, and limit identification to specific pages. Restricted visitors are never billed.

Restrictions decide who and where Squid ID identifies visitors. They run at capture time, before anyone reaches your dashboard, so a restricted visitor is never billed. This is the opposite of [Filters](/finding-visitors/filters), which hide visitors you have already identified and paid for.

Restrictions are configured per website under **Settings → Restrictions**. Changes save automatically.

## If you're coming from RB2B

RB2B gives you URL restrictions and little else. Squid ID lets you gate identification by who the visitor is, whether they're a bot, and which pages they land on, and ties all three to billing.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>Skip consumer (B2C)</td><td>Manual</td><td>"B2B only" skips visitors with no company, before billing</td></tr>
      <tr><td>Bot control</td><td>Built in, not configurable</td><td>Off, Relaxed, Balanced, or Strict, with a review list</td></tr>
      <tr><td>Where identification runs</td><td>URL restrictions</td><td>Page inclusion or exclusion lists</td></tr>
      <tr><td>Effect on billing</td><td>Varies</td><td>Restricted visitors are never charged</td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> Filters hide people you already paid to identify. Restrictions stop the spend at the source, so you only pay for the visitors you actually want.</p>

## B2B only

Turn on **B2B only** to identify companies, not consumers. When it's on, Squid ID skips visitors it can't tie to a company, so a personal Gmail or consumer-ISP visitor is never identified and never billed. Leave it off if consumer visitors are in scope for you.

<Info>This is different from the Filters page "Hide consumer leads (B2C)". That one hides consumer visitors from your dashboard but still identifies and bills them. B2B only stops the billing.</Info>

## Bot filtering

Bots that get identified as people are suppressed and never billed. Choose how aggressively to filter, from Off to Strict, and review everything that was filtered. See [Bot filtering](/finding-visitors/bot-filtering) for the full detail.

## Page rules

By default Squid ID identifies visitors on every page. Page rules let you narrow that. Only one mode can be active at a time.

**Page inclusion list** identifies only when visitors land on the pages you list.

**Page exclusion list** skips the pages you list, so you don't spend credits where you don't need to.

<Steps>
  <Step title="Pick a mode">
    Toggle on either the inclusion or exclusion list. Turning one on turns the other off.
  </Step>

  <Step title="Add page paths">
    Enter bare paths such as `/pricing` or a wildcard like `/legal/*`. The site origin is attached automatically.
  </Step>
</Steps>

<Info>Page rules save as you edit. Only an Admin or Owner can change them.</Info>

## Related

* [Filters](/finding-visitors/filters)
* [Bot filtering](/finding-visitors/bot-filtering)
* [ICP filtering](/finding-visitors/icp-filtering)
* [How credits work](/billing/how-credits-work)