> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Squid ID

> Squid ID identifies the people visiting your website, and the companies they work for, so sales and marketing can act on warm anonymous traffic.

Squid ID turns anonymous website traffic into real people. When someone lands on your site, Squid ID works out who they are: name, role, and contact details where the data supports it, along with the company they work for. When it can't resolve a person, the visit stays anonymous. You see the people it identifies in a dashboard and route them out to the tools your team already uses.

Most site analytics tell you a visitor showed up. Squid ID tells you it was a director of marketing at a named company, so a real person can follow up.

## How it works

<Steps>
  <Step title="Install the snippet">
    You add one script tag to your site. See [Install the snippet](/getting-started/install-snippet).
  </Step>

  <Step title="Squid ID identifies visitors">
    On each page view, the SDK pings Squid ID. Squid ID matches the visitor against its identity and enrichment data and builds a profile of the person, with the company they work for attached. When it can't resolve a person, there's no match. See [Person and company data](/how-it-works/company-vs-person).
  </Step>

  <Step title="You see them in the dashboard">
    Identified visitors, companies, and the pages they viewed appear in your Squid ID dashboard. You filter to the accounts that matter to you.
  </Step>

  <Step title="You route them out">
    Send matches to Slack, Microsoft Teams, an email digest, or your CRM so your team can act without watching the dashboard.
  </Step>
</Steps>

## What you pay for

Squid ID runs on prepaid credits. You're billed per identified match, not for raw traffic. See [How credits work](/billing/how-credits-work).

## Next steps

* [Quickstart](/getting-started/quickstart): first identified visitor in about five minutes.
* [Install the snippet](/getting-started/install-snippet): per-platform install guides.