> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Person and company data

> Squid ID identifies people. Every identified person comes with their company's firmographics. Squid ID does not resolve anonymous companies on their own.

Squid ID identifies people. When a visitor resolves, you get the individual: their name, role, and contact details, along with the company they work for and that company's firmographics. Squid ID does not resolve anonymous companies on their own. If a visitor can't be tied to a person, there's no match. So every record you see is a real person, and the company data rides along with them.

## If you're coming from RB2B

RB2B does both person-level and company-level identification. Its person-level identification is US-only, and through its Demandbase partnership it also surfaces company-level matches, including anonymous companies where no individual is named. Squid ID is person-level by design: every match is a real person, with their company attached.

<div className="compare">
  <table>
    <thead><tr><th /><th>RB2B</th><th>Squid ID</th></tr></thead>

    <tbody>
      <tr><td>Person-level identification</td><td>Yes (US-only, per RB2B's docs)</td><td>Yes, depends on available identity and enrichment data</td></tr>
      <tr><td>Company-level / anonymous companies</td><td>Yes, via Demandbase (global)</td><td>Not surfaced; a company appears only when a person from it is identified</td></tr>
      <tr><td>Company firmographics</td><td>Yes (revenue, size, industry, location)</td><td>Attached to each identified person</td></tr>
      <tr><td>What every record is</td><td>A person, or an anonymous company</td><td>Always a real, contactable person</td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> Squid ID never shows you a faceless account you can't act on. Because every match is a person, the company you see always has at least one real contact behind it.</p>

## What a match includes

A resolved visitor can include:

* **Person:** name, work email, job title, role and seniority, LinkedIn and other social profiles.
* **Company:** the person's employer, with industry, employee count, revenue, and headquarters location.

The company fields describe where the identified person works. They are not a separate, anonymous "company visitor."

## Why there is no company-only match

Some visitor tools report an anonymous company when they can't name a person ("someone from Acme was here"). Squid ID doesn't. A company appears in Squid ID only because at least one person from it was identified. The [Companies](/finding-visitors/companies) view then groups those identified people by employer, so you can work an account as a whole. If no one from a company is identified, that company doesn't appear.

## Why some visitors don't resolve

A visitor resolves to a person when Squid ID can tie the traffic to identity and enrichment data for an individual. When it can't, the visit stays anonymous: there's no person, and so no company. More traffic from an account, and tighter [ICP filtering](/finding-visitors/icp-filtering) so you focus on accounts that matter, both help you get more from the matches you do receive.

## Related

* [Identified visitors](/finding-visitors/identified-visitors): the person-level view.
* [Companies](/finding-visitors/companies): identified people grouped by account.
* [Match rate](/how-it-works/match-rate): what to expect overall.