# Squid ID

## Docs

- [API tokens](https://docs.squid-id.com/account/api-tokens.md): Generate read-only Bearer tokens for the Squid ID API, scope programmatic access to identified visitors, and revoke a token when you no longer need it.
- [Managing websites](https://docs.squid-id.com/account/manage-websites.md): Create new websites, switch between them in the dashboard, set per-site capture flags, and limit identification to specific URLs with page rules.
- [Account and profile](https://docs.squid-id.com/account/profile.md): Edit your name and avatar, view the organization you belong to, change your email or password, and use the danger zone to delete your Squid ID account.
- [Team members and roles](https://docs.squid-id.com/account/team-roles.md): Invite teammates by email and control dashboard, billing, and integration access with the Owner, Admin, and Viewer roles in Squid ID.
- [Transfer ownership](https://docs.squid-id.com/account/transfer-ownership.md): Hand off Owner rights on a Squid ID website to an existing Admin so they take over billing, add-ons, and downgrades while you keep dashboard access.
- [Auto-reload](https://docs.squid-id.com/billing/auto-reload.md): Set a balance threshold and a top-up amount so Squid ID charges your saved card automatically and matching never pauses when credits run low.
- [How credits work](https://docs.squid-id.com/billing/how-credits-work.md): Squid ID runs on prepaid credits charged per identified visitor, with returning visitors billed at most once per calendar month per website.
- [Manage payment methods](https://docs.squid-id.com/billing/manage-payment.md): Add a card, change the card on file, remove an old payment method, and clear a failed charge from the Squid ID billing card-issue banner.
- [Paid vs bonus credits](https://docs.squid-id.com/billing/paid-vs-bonus.md): Squid ID tracks two credit buckets: bonus credits from promos and flag refunds spend first, while paid credits are what you buy and the only refundable balance.
- [Websites and add-ons](https://docs.squid-id.com/billing/plans-and-domains.md): Track up to three websites at $25/month each beyond the first and enable read-only API access as a flat monthly add-on to your Squid ID plan.
- [Pricing tiers](https://docs.squid-id.com/billing/pricing-tiers.md): Squid ID's per-match rate steps down with monthly identification volume across three pricing tiers, capped at 5,000 matches per month per website.
- [Companies](https://docs.squid-id.com/finding-visitors/companies.md): View identified visitors grouped by company with people counts, buying-committee signals, and the pages each account looked at on your site.
- [Filters](https://docs.squid-id.com/finding-visitors/filters.md): Suppress B2C visitors, freemail providers, and your own company's domain so they never appear in the Squid ID dashboard or get billed as matches.
- [Flag a match](https://docs.squid-id.com/finding-visitors/flag-a-match.md): Report a bad Squid ID identification from a visitor row or profile and get the match charge refunded as bonus credit, up to a monthly self-serve cap.
- [ICP filtering](https://docs.squid-id.com/finding-visitors/icp-filtering.md): Save ideal customer profiles in Squid ID to badge your best-fit visitors in the dashboard and drive Slack routing rules for high-priority accounts.
- [Identified visitors](https://docs.squid-id.com/finding-visitors/identified-visitors.md): Work the Squid ID Visitors list: see who's on your site right now, what pages they viewed, and how to triage, route, or flag each identified visitor.
- [Pages](https://docs.squid-id.com/finding-visitors/pages.md): See your top pages by traffic in Squid ID, the identified visitors who landed on each, and the high-intent page patterns worth routing on.
- [Squid ID+](https://docs.squid-id.com/finding-visitors/squid-id-plus.md): Reveal premium contact data on identified visitors with Squid ID+: mobile number, personal email, home address, and linked social profiles.
- [Install the snippet](https://docs.squid-id.com/getting-started/install-snippet.md): Copy your Squid ID install snippet and add it to your site by hand in the page head, or through your CMS, tag manager, or platform-specific integration.
- [Framer](https://docs.squid-id.com/getting-started/install/framer.md): Add the Squid ID snippet to a Framer site by pasting it into the project's site-wide custom code so it loads in the page head on every URL.
- [Ghost](https://docs.squid-id.com/getting-started/install/ghost.md): Add the Squid ID snippet to a Ghost site by pasting it into the Code Injection site header so it loads on every page of your publication.
- [Google Tag Manager](https://docs.squid-id.com/getting-started/install/google-tag-manager.md): Add the Squid ID snippet through a Google Tag Manager Custom HTML tag that fires on All Pages, then publish the container to start identifying visitors.
- [HubSpot CMS](https://docs.squid-id.com/getting-started/install/hubspot-cms.md): Add the Squid ID snippet to a HubSpot CMS site by pasting it into the site header HTML in Website Settings so every page loads the tracker.
- [Plain HTML](https://docs.squid-id.com/getting-started/install/plain-html.md): Add the Squid ID snippet to any plain HTML or static site by pasting it directly into the head of every page you want to identify visitors on.
- [React, Next.js, or custom](https://docs.squid-id.com/getting-started/install/react-nextjs.md): Add the Squid ID snippet to a React, Next.js, or custom-built app using the Script component or a layout head so it loads once on every route.
- [Segment](https://docs.squid-id.com/getting-started/install/segment.md): Add Squid ID as a Segment destination instead of dropping in a script tag, so existing Segment page calls trigger visitor identification.
- [Shopify](https://docs.squid-id.com/getting-started/install/shopify.md): Add the Squid ID snippet to a Shopify store by pasting it into the theme.liquid head so visitors are identified on storefront and product pages.
- [Squarespace](https://docs.squid-id.com/getting-started/install/squarespace.md): Add the Squid ID snippet to a Squarespace site by pasting it into the site-wide header code injection so every page loads the tracker.
- [Webflow](https://docs.squid-id.com/getting-started/install/webflow.md): Add the Squid ID snippet to a Webflow site by pasting it into the site-wide head code in Project Settings, then publish to start identifying visitors.
- [Wix](https://docs.squid-id.com/getting-started/install/wix.md): Add the Squid ID snippet to a Wix site through Settings then Custom Code, set it to load on all pages in the head, and publish to begin identifying visitors.
- [WordPress](https://docs.squid-id.com/getting-started/install/wordpress.md): Add Squid ID to a WordPress site with the official plugin or by pasting the snippet into your theme header, then verify identification is live.
- [Quickstart](https://docs.squid-id.com/getting-started/quickstart.md): Walk from a new Squid ID account to your first identified visitor in about five minutes: create a website, install the snippet, verify, and route to Slack.
- [Verify your install](https://docs.squid-id.com/getting-started/verify.md): Confirm the Squid ID snippet is live on your site, page views are arriving, and the dashboard status has flipped to identifying real visitors.
- [What is Squid ID](https://docs.squid-id.com/getting-started/what-is-squid-id.md): Squid ID identifies the people visiting your website, and the companies they work for, so sales and marketing can act on warm anonymous traffic.
- [Person and company data](https://docs.squid-id.com/how-it-works/company-vs-person.md): Squid ID identifies people. Every identified person comes with their company's firmographics. Squid ID does not resolve anonymous companies on their own.
- [Data sources](https://docs.squid-id.com/how-it-works/data-sources.md): Where Squid ID's identity, firmographic, and contact enrichment data comes from, how often it refreshes, and how to think about coverage and freshness.
- [Match rate and accuracy](https://docs.squid-id.com/how-it-works/match-rate.md): What identification rates to expect from Squid ID, what moves them up or down, and why match rate depends on your traffic mix rather than a fixed number.
- [Welcome to Squid ID](https://docs.squid-id.com/index.md): Squid ID identifies the people visiting your website and the companies they work for, so your team can route, enrich, and follow up on warm traffic.
- [Send visitors to Clay](https://docs.squid-id.com/integrations/clay.md): Send identified Squid ID visitors to Clay by pasting in a webhook URL and choosing which contact, company, and page fields to forward on every match.
- [Sync visitors to HubSpot](https://docs.squid-id.com/integrations/hubspot.md): Connect HubSpot to Squid ID with OAuth and sync each identified visitor as a contact, with optional ICP and page filters controlling which records are created.
- [Webhooks](https://docs.squid-id.com/integrations/webhooks.md): Send every Squid ID identified visitor and page-view event to any tool that accepts a webhook, with a JSON payload you can wire to Zapier, n8n, or your own API.
- [Privacy and compliance](https://docs.squid-id.com/privacy-compliance.md): How Squid ID handles visitor data, what's stored or discarded, and pointers for keeping GDPR, CCPA, and your site's privacy policy aligned with identification.
- [Email digest](https://docs.squid-id.com/routing/email-digest.md): Send your team a scheduled email summary of identified Squid ID visitors on a daily, weekly, or monthly cadence, filtered by ICP or website.
- [Route visitors to Slack](https://docs.squid-id.com/routing/route-to-slack.md): Send identified Squid ID visitors to a Slack channel the moment they're recognized so your sales team can act on warm accounts without opening the dashboard.
- [Route visitors to Microsoft Teams](https://docs.squid-id.com/routing/teams.md): Post identified Squid ID visitors to a Microsoft Teams channel using an Incoming Webhook URL so your team sees new matches in the same place they already work.
- [Troubleshooting](https://docs.squid-id.com/troubleshooting.md): Fixes for the most common Squid ID issues, covering snippet installation, visitor gaps, missed Slack and email alerts, and integration sync errors.