> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send visitors to Instantly

> Add identified Squid ID visitors to an Instantly campaign or lead list, with ICP routing, requirements, and Squid ID+ contact data, so outreach starts from a richer profile than Instantly's native website-visitor product provides.

When a visitor is identified, Squid ID can add them to an Instantly campaign (which starts the outreach sequence) or a lead list (staging you review first). You connect with an Instantly API key, pick the destination, and choose which visitors qualify.

## If you already use Instantly's Website Visitors

Instantly sells its own website-visitor add-on, but it resolves a business email and/or LinkedIn profile (company as a fallback) and pushes everyone into a campaign. Squid ID is the deeper identification and enrichment layer feeding the same Instantly sending you already use.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>Instantly Website Visitors</th><th>Squid ID into Instantly</th></tr>
    </thead>

    <tbody>
      <tr><td>What's resolved</td><td>Business email and/or LinkedIn</td><td>Full work profile (name, title, company, work email, LinkedIn)</td></tr>
      <tr><td>Premium contact data</td><td>Not provided</td><td>Mobile, personal email, mailing address with <a href="/add-ons/squid-id-plus">Squid ID+</a></td></tr>
      <tr><td>Who gets sent</td><td>Every resolved visitor</td><td>All, by ICP, or by high-intent page, with field requirements</td></tr>
      <tr><td>Pricing</td><td>\$97 to \$397 / month credit bucket</td><td>Usage-based, and the data is yours</td></tr>
      <tr><td>Data portability</td><td>Stays in Instantly</td><td>Same visitor can also go to your CRM, Clay, or Slack</td></tr>
      <tr><td>Duplicate handling</td><td>Not detailed</td><td>Once-per-visitor dedupe, plus Instantly's own skip-if-already-present</td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> Instantly is a great place to run the sequence, but its visitor add-on sends shallow records for everyone. Squid ID lets you enroll only on-profile visitors and hands the sequence a mobile number and personal email to work with, which its native product cannot provide. If you pipe Squid ID into Instantly, you don't need Instantly's visitor add-on at all.</p>

<Info>Coming from RB2B? RB2B pushes to Instantly through a generic webhook: a blind POST with no campaign or lead-list selection, no ICP targeting, and no mobile or personal email. This is a **native** Instantly connector, which is why it can do more: you pick the exact campaign or list from a dropdown, send only on-ICP visitors, attach Squid ID+ data, and the key is verified against Instantly when you save it. A webhook just hands data over; a native connector controls what is sent and where it lands.</Info>

## Before you start

<Info>You'll move faster if these are already in place.</Info>

* You're an **Owner** or **Admin** on the website. Viewers can see the connector but can't change it.
* The [snippet is installed and verified](/getting-started/install-snippet), so there are visitors to send.
* An Instantly **V2 API key** (Growth plan or above), and a campaign or lead list to add leads to.

## Connect Instantly

<Steps>
  <Step title="Create an API key in Instantly">
    In Instantly, go to **Settings → Integrations → API Keys** and create a V2 key.
  </Step>

  <Step title="Paste the key">
    In Squid ID, go to **Settings → Integrations** and click **Connect** on the Instantly card. Paste the key. Squid ID verifies it against Instantly before saving.
  </Step>

  <Step title="Pick a destination">
    Choose a **lead list** (leads are added for you to review) or a **campaign** (leads are enrolled and outreach starts). Pick the specific list or campaign from the dropdown.
  </Step>

  <Step title="Set who sends, then save">
    Choose the frequency, routing, and requirements (below), then **Save**.
  </Step>
</Steps>

## Choose who sends

* **Send.** *Once per visitor* (the default) adds a person once; *every identified visit* re-sends on return visits.
* **Send (routing).** Add *all identified visitors*, *any [ICP](/finding-visitors/icp-filtering) match*, *only specific ICPs*, *any high-intent page*, or *only specific high-intent pages*.
* **Requirements.** Require a company, a LinkedIn profile, or a work or personal email before a lead is added.

## What the lead carries

The lead's send-to address is the **work email**. The rest arrives as fields and Instantly custom variables you can use in your sequence copy:

* Standard: `first_name`, `last_name`, `company_name`, `job_title`, `website`, `phone`.
* Custom variables: `squid_icp`, `squid_is_icp_match`, `squid_linkedin`, `squid_location`, `squid_landing_page`, `squid_referrer`, `squid_profile_url`.
* With [Squid ID+](/add-ons/squid-id-plus) unlocked: `squid_personal_email`, `squid_mobile_phone`, `squid_home_address`.

<Info>The personal email is provided as a custom variable, not as the lead's send-to address, so cold outreach goes to the work inbox by default. Use Squid ID+ data responsibly and honor opt-outs and local cold-email rules.</Info>

## Pause or disconnect

* **Pause:** Use the toggle on the Instantly card to stop sending without losing the key or settings.
* **Disconnect:** Open the connector and click **Disconnect**.

## Related

* [Send visitors to Clay](/integrations/clay)
* [Send visitors to Zapier](/integrations/zapier)
* [ICP filtering](/finding-visitors/icp-filtering)
* [Squid ID+](/add-ons/squid-id-plus)