If you’re coming from RB2B
RB2B identifies the work contact: name, title, work email, and LinkedIn. It does not provide the deeper premium fields, like a mobile number, a personal email, a home address, or personal social profiles. Squid ID gives you that same work profile on every match, and Squid ID+ is where you unlock the premium fields when you need them.| RB2B | Squid ID | |
|---|---|---|
| Work contact (name, title, work email, LinkedIn) | Yes | Included on every identified match |
| Mobile phone, personal email, direct line | Not provided | Unlock with Squid ID+ |
| Home address and demographics | Not provided | Unlock with Squid ID+ |
| Career signals (work history, skills, income) | Not provided | Unlock with Squid ID+ |
| Extra social profiles (X, Facebook, GitHub) | Not provided | Unlock with Squid ID+ |
| How you pay for it | Not applicable | $0.25 per record, or $0.15 per match on Automatic |
Why this matters. The work email and title tell you who visited. The premium fields are what let you actually reach them, and that deeper data is not part of RB2B. Squid ID+ is the one place you go deeper, and you only pay when a record is revealed.
What it unlocks
On any identified profile, the Squid ID+ section shows premium field rows in a locked state until you reveal them. Each locked row tells you whether the data exists before you spend anything:- Data available, hidden means Squid ID has the data on file and a reveal will surface it.
- Not on file means we do not have that field for this person, so revealing will not produce it.
What you unlock, field by field
Squid ID+ adds data across six groups. Coverage varies by record, so use the “Data available, hidden” and “Not on file” labels to see what a given person has before you spend.Direct contact
Reach the person, not their work inbox.Home address
Mailing address for direct-mail and high-touch outreach.Demographics
Personal profile fields for segmentation.Career signals
Job context beyond the default title and company.Interests & profile
Affinity data and a face to put with the name.Social profiles
Direct links to public social accounts.Coverage varies by record. Not every record has every field. On Automatic, you can require specific fields (phone, personal email, home address), and matches missing them are skipped and not charged.
Pricing: per-record vs Automatic
Squid ID+ has two pricing modes, and the difference is the core of the model.- Per-record. $0.25 to reveal a single person on demand. You click Reveal on that profile, and only that record unlocks.
- Automatic. $0.15 per identified match, unlocked automatically as matches come in. That is a 40% discount versus per-record. You set it in Settings → Add-ons, and it is gated by required fields, so you only auto-pay when the fields you require are actually present on the match.
Switching to Automatic applies to new matches going forward. Records you already revealed per-record keep their original $0.25 price.
Revealing a person
1
Open the profile
Open the identified visitor you want to reach. The Squid ID+ section shows the premium rows, each marked “Data available, hidden” or “Not on file.”
2
Click Reveal
Click Reveal on the Squid ID+ section. The reveal costs $0.25, drawn from your prepaid credit balance.
3
Confirm
Confirm the reveal. The premium data only reaches your browser after you confirm.
4
Fields unlock
The locked rows open to show direct contact, home address, demographics, career signals, interests, and social links. The $0.25 charge appears on the profile’s cost line.
You can also unlock straight from a Slack alert. When a website reveals per record, the Slack alert shows the available premium fields hidden, with an **Unlock · 0.25** button that reveals the record and fills in the message in place. It's the same \0.25 reveal, charged once, whether you do it in Slack or on the profile.
Turning on Automatic
1
Open Add-ons
Go to Settings → Add-ons and switch Squid ID+ to Automatic for the website you want.
2
Set required fields
Choose which fields a match must carry before it auto-unlocks. You only pay the $0.15 when the fields you require are present, so matches missing them are skipped and not charged.
On Automatic, the required-fields gate is your spend control. Require a mobile phone, for example, and you never pay $0.15 for a record that has no mobile number on file.