> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send visitors to lemlist

> Add identified Squid ID visitors directly to a lemlist campaign through its API, with ICP routing, requirements, and Squid ID+ data. No Zapier required.

[lemlist](https://lemlist.com) is a sales-engagement platform for multichannel email and LinkedIn sequences with heavy personalization. Squid ID identifies the person on your site and adds them straight to a lemlist campaign through lemlist's API, so they enter the sequence automatically. It's a direct integration, no Zapier needed.

## If you're coming from RB2B

RB2B does not have a lemlist integration, so this is a Squid ID advantage on its own. Beyond being available, it only enrolls the visitors that match your ICP and attaches data lemlist can personalize with.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>lemlist connector</td><td>Not available</td><td>Native (direct API)</td></tr>
      <tr><td>Who's added</td><td>Not applicable</td><td>All, by ICP, or by high-intent page</td></tr>
      <tr><td>Premium contact data</td><td>Not provided</td><td>Mobile, personal email, address via <a href="/add-ons/squid-id-plus">Squid ID+</a></td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> lemlist sequences live on personalization. Squid ID hands it the work email, the company, the LinkedIn profile, and (when unlocked) a mobile number and personal email, for only the visitors worth reaching.</p>

## Connect lemlist

<Steps>
  <Step title="Get your API key">
    In lemlist, go to **Settings → Integrations → API** and generate an API key.
  </Step>

  <Step title="Paste it">
    In Squid ID, go to **Settings → Integrations** and click **Connect** on the lemlist card. Paste the key; Squid ID verifies it before saving.
  </Step>

  <Step title="Pick a campaign">
    Choose the lemlist campaign visitors should enter, then set routing, requirements, and frequency, and **Save**.
  </Step>
</Steps>

## What's sent

The work `email` as the lead, plus `firstName`, `lastName`, `companyName`, `companyDomain`, `jobTitle`, `linkedinUrl`, and `phone`. Context and Squid ID+ data ride as custom variables: `squid_icp`, `squid_is_icp_match`, `squid_landing_page`, and, when unlocked, `squid_personal_email`, `squid_mobile_phone`, and `squid_home_address`.

<Info>The work email is the lead address. The personal email (when ID+ is unlocked) is a custom variable, not the send-to address, so cold outreach goes to the work inbox by default.</Info>

## Pause or disconnect

* **Pause:** Use the toggle on the lemlist card to stop sending without losing the key or settings.
* **Disconnect:** Open the connector and click **Disconnect**.

## Related

* [Send visitors to Smartlead](/integrations/smartlead)
* [Send visitors to Instantly](/integrations/instantly)
* [Integrations overview](/integrations/overview)
* [Squid ID+](/add-ons/squid-id-plus)