> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send visitors to Reply.io

> Add identified Squid ID visitors directly to a Reply.io sequence through its API, with ICP routing, requirements, and Squid ID+ data. No Zapier required.

[Reply.io](https://reply.io) is a multichannel sales-engagement platform (email, LinkedIn, and calls in one sequence). Squid ID identifies the person on your site and adds them straight to a Reply.io sequence through Reply's API, so they enter the cadence automatically. It's a direct integration, no Zapier in the middle.

## If you're coming from RB2B

RB2B can drop visitors into Reply too, but without ICP filtering or premium contact data, and through a less direct path. Squid ID adds only the visitors that match your ICP, with the work email as the contact and Squid ID+ data attached.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>Connection</td><td>Webhook / Zapier</td><td>Native (direct API)</td></tr>
      <tr><td>Who's added</td><td>All visitors</td><td>All, by ICP, or by high-intent page</td></tr>
      <tr><td>Premium contact data</td><td>Not provided</td><td>Mobile, personal email, address via <a href="/add-ons/squid-id-plus">Squid ID+</a></td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> Reply runs the cadence; Squid ID makes sure only the right people enter it, with the data to personalize. The work email is the contact, and the company, LinkedIn, and (when unlocked) personal email and mobile come along as fields.</p>

## Connect Reply.io

<Steps>
  <Step title="Get your API key">
    In Reply.io, go to **Settings → API & Webhooks** and copy your API key.
  </Step>

  <Step title="Paste it">
    In Squid ID, go to **Settings → Integrations** and click **Connect** on the Reply.io card. Paste the key; Squid ID verifies it before saving.
  </Step>

  <Step title="Pick a sequence">
    Choose the Reply.io sequence visitors should enter, then set routing, requirements, and frequency, and **Save**.
  </Step>
</Steps>

## What's sent

The work `email` as the contact (created if new), plus `firstName`, `lastName`, `title`, `company`, `domain`, `phone`, and `linkedInProfile`. Context and Squid ID+ data ride as `customFields`: `squid_icp`, `squid_is_icp_match`, `squid_landing_page`, and, when unlocked, `squid_personal_email`, `squid_mobile_phone`, and `squid_home_address`.

<Info>The work email is the contact address. The personal email (when ID+ is unlocked) is a custom field, not the send-to address, so cold outreach goes to the work inbox by default.</Info>

## Pause or disconnect

* **Pause:** Use the toggle on the Reply.io card to stop sending without losing the key or settings.
* **Disconnect:** Open the connector and click **Disconnect**.

## Related

* [Send visitors to Smartlead](/integrations/smartlead)
* [Send visitors to Instantly](/integrations/instantly)
* [Integrations overview](/integrations/overview)
* [Squid ID+](/add-ons/squid-id-plus)