> ## Documentation Index
> Fetch the complete documentation index at: https://docs.squid-id.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send visitors to SmartReach

> Add identified Squid ID visitors directly to a SmartReach campaign through its API, with ICP routing, requirements, and Squid ID+ data. No Zapier required.

[SmartReach](https://smartreach.io) is a sales-engagement platform for multichannel cold-email campaigns and follow-ups. Squid ID identifies the person on your site and adds them as a prospect to a SmartReach campaign through its API, so they enter the sequence. Direct integration, no Zapier.

## If you're coming from RB2B

RB2B can add prospects to SmartReach as well, but with no ICP gating and a shallow record. Squid ID sends only the visitors that match your ICP, with the work email as the prospect and Squid ID+ data attached.

<div className="compare">
  <table>
    <thead>
      <tr><th /><th>RB2B</th><th>Squid ID</th></tr>
    </thead>

    <tbody>
      <tr><td>Connection</td><td>Webhook / Zapier</td><td>Native (direct API)</td></tr>
      <tr><td>Who's added</td><td>All visitors</td><td>All, by ICP, or by high-intent page</td></tr>
      <tr><td>Premium contact data</td><td>Not provided</td><td>Mobile, personal email, address via <a href="/add-ons/squid-id-plus">Squid ID+</a></td></tr>
    </tbody>
  </table>
</div>

<p className="why"><strong>Why this matters.</strong> SmartReach runs the cadence; Squid ID makes sure only on-profile visitors enter it, with the work email and the data to personalize.</p>

## Connect SmartReach

<Steps>
  <Step title="Get your API key">
    In SmartReach, go to **Settings → Integrations → API** and copy your API key.
  </Step>

  <Step title="Paste it">
    In Squid ID, go to **Settings → Integrations** and click **Connect** on the SmartReach card. Paste the key; Squid ID verifies it before saving.
  </Step>

  <Step title="Pick a campaign">
    Choose the SmartReach campaign visitors should enter, then set routing, requirements, and frequency, and **Save**.
  </Step>
</Steps>

## What's sent

The work `email` as the prospect, plus `first_name`, `last_name`, `company`, `designation`, `phone`, and `linkedin_url`. Context and Squid ID+ data ride in `custom_fields`: `squid_icp`, `squid_is_icp_match`, `squid_landing_page`, and, when unlocked, `squid_personal_email`, `squid_mobile_phone`, and `squid_home_address`.

<Info>The work email is the prospect address. The personal email (when ID+ is unlocked) is a custom field, not the send-to address, so cold outreach goes to the work inbox by default.</Info>

## Pause or disconnect

* **Pause:** Use the toggle on the SmartReach card to stop sending without losing the key or settings.
* **Disconnect:** Open the connector and click **Disconnect**.

## Related

* [Send visitors to Reply.io](/integrations/reply-io)
* [Send visitors to Smartlead](/integrations/smartlead)
* [Integrations overview](/integrations/overview)
* [Squid ID+](/add-ons/squid-id-plus)