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Squid ID reads the UTM tags on the first URL a visitor lands on and keeps them on that person forever. So when you run an email or ads campaign, you can see which campaign brought each identified visitor, filter your list down to a campaign, and route campaign arrivals straight to your team. It works with standard utm_ tags and with the bare source= some email tools add. Campaign attribution is first-touch: the tags on the URL that started the session, not whatever page they are on now. Squid ID captures it once and shows it on the visitor profile, so a later navigation never overwrites how they arrived.

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If you’re coming from RB2B

RB2B surfaces a referrer and a coarse source. Squid ID keeps the full first-touch campaign and lets you both filter and route on it.
RB2BSquid ID
Campaign captureSource / referrerFirst-touch utm_source, utm_medium, and utm_campaign, shown per visitor
Filter by campaignLimitedSaved filter on campaign source, campaign name, or landing URL
Route by campaignLimitedAdd the campaign as an ICP rule, so an arrival flames and notifies your team

Why this matters. Opens and clicks tell you a campaign got attention. Squid ID tells you which named accounts it actually brought to your site, and lets you act on them the moment they arrive. That closes the loop between the campaign you sent and the pipeline it created.

Add UTM parameters to the links in your campaign. The standard set:
  • utm_source is who sent them (for example instantly, linkedin, google). This is the one to filter and route on.
  • utm_medium is the channel (email, cpc, social). Squid ID uses it to set the acquisition Source pill, so utm_medium=email shows the visitor as Email instead of Direct.
  • utm_campaign is the specific campaign name.
A bare ?source=instantly (no utm_ prefix) works too. Squid ID reads utm_source first and falls back to the bare param, so links from tools that don’t use the utm_ prefix still attribute correctly.

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See it on a visitor

Open any identified visitor. The acquisition line shows the resolved Source (the campaign source when tagged, for example “Instantly”, otherwise the inferred channel), the Landing URL with its query string intact, and a row for each UTM that was present (medium, campaign, term, content).

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Filter your list by campaign

Use the Filter button on the Visitors list, open the Audience tab, and set any of:
  • Campaign source (UTM): matches utm_source or a bare source=. Comma-separate to match several (for example instantly, linkedin).
  • Campaign name (UTM): matches utm_campaign.
  • Landing URL contains: matches any substring of the raw landing URL, a catch-all for custom or opaque params.
Give the filter an emoji tag and Save as permanent to get a reusable tab with a live count, so “everyone from the spring campaign” is one click away.

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Route campaign arrivals to your team

To do more than tag them, make the campaign an ICP rule. In the ICP editor’s Behavior tab, set Campaign source (UTM) (and optionally Campaign name). Now an arrival from that campaign gets a hot-lead flame in the dashboard and fires your Slack, Teams, or HubSpot routing, so a warm campaign lead reaches a rep in real time instead of waiting for a report.
1

Tag your campaign links

Add utm_source, utm_medium, and utm_campaign to every link in the campaign.
2

Save a filter (to watch them)

Filter, Audience tab, Campaign source. Save it as a permanent tab.
3

Add an ICP (to route them)

ICP editor, Behavior tab, Campaign source. Pair it with routing so arrivals notify your team.
Attribution is first-touch and needs the tags on the landing URL. Untagged traffic, or a visitor who first arrived before you started tagging, has no campaign to match. Tag consistently across a campaign for clean reporting.