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SmartReach is a sales-engagement platform for multichannel cold-email campaigns and follow-ups. Squid ID identifies the person on your site and adds them as a prospect to a SmartReach campaign through its API, so they enter the sequence. Direct integration, no Zapier.

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If you’re coming from RB2B

RB2B can add prospects to SmartReach as well, but with no ICP gating and a shallow record. Squid ID sends only the visitors that match your ICP, with the work email as the prospect and Squid ID+ data attached.
RB2BSquid ID
ConnectionWebhook / ZapierNative (direct API)
Who’s addedAll visitorsAll, by ICP, or by high-intent page
Premium contact dataNot providedMobile, personal email, address via Squid ID+

Why this matters. SmartReach runs the cadence; Squid ID makes sure only on-profile visitors enter it, with the work email and the data to personalize.

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Connect SmartReach

1

Get your API key

In SmartReach, go to Settings → Integrations → API and copy your API key.
2

Paste it

In Squid ID, go to Settings → Integrations and click Connect on the SmartReach card. Paste the key; Squid ID verifies it before saving.
3

Pick a campaign

Choose the SmartReach campaign visitors should enter, then set routing, requirements, and frequency, and Save.

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What’s sent

The work email as the prospect, plus first_name, last_name, company, designation, phone, and linkedin_url. Context and Squid ID+ data ride in custom_fields: squid_icp, squid_is_icp_match, squid_landing_page, and, when unlocked, squid_personal_email, squid_mobile_phone, and squid_home_address.
The work email is the prospect address. The personal email (when ID+ is unlocked) is a custom field, not the send-to address, so cold outreach goes to the work inbox by default.

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Pause or disconnect

  • Pause: Use the toggle on the SmartReach card to stop sending without losing the key or settings.
  • Disconnect: Open the connector and click Disconnect.