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Squid ID identifies people. When a visitor resolves, you get the individual: their name, role, and contact details, along with the company they work for and that company’s firmographics. Squid ID does not resolve anonymous companies on their own. If a visitor can’t be tied to a person, there’s no match. So every record you see is a real person, and the company data rides along with them.

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If you’re coming from RB2B

RB2B does both person-level and company-level identification. Its person-level identification is US-only, and through its Demandbase partnership it also surfaces company-level matches, including anonymous companies where no individual is named. Squid ID is person-level by design: every match is a real person, with their company attached.
RB2BSquid ID
Person-level identificationYes (US-only, per RB2B’s docs)Yes, depends on available identity and enrichment data
Company-level / anonymous companiesYes, via Demandbase (global)Not surfaced; a company appears only when a person from it is identified
Company firmographicsYes (revenue, size, industry, location)Attached to each identified person
What every record isA person, or an anonymous companyAlways a real, contactable person

Why this matters. Squid ID never shows you a faceless account you can’t act on. Because every match is a person, the company you see always has at least one real contact behind it.

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What a match includes

A resolved visitor can include:
  • Person: name, work email, job title, role and seniority, LinkedIn and other social profiles.
  • Company: the person’s employer, with industry, employee count, revenue, and headquarters location.
The company fields describe where the identified person works. They are not a separate, anonymous “company visitor.”

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Why there is no company-only match

Some visitor tools report an anonymous company when they can’t name a person (“someone from Acme was here”). Squid ID doesn’t. A company appears in Squid ID only because at least one person from it was identified. The Companies view then groups those identified people by employer, so you can work an account as a whole. If no one from a company is identified, that company doesn’t appear.

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Why some visitors don’t resolve

A visitor resolves to a person when Squid ID can tie the traffic to identity and enrichment data for an individual. When it can’t, the visit stays anonymous: there’s no person, and so no company. More traffic from an account, and tighter ICP filtering so you focus on accounts that matter, both help you get more from the matches you do receive.