What a match includes
A resolved visitor can include:- Person: name, work email, job title, role and seniority, LinkedIn and other social profiles.
- Company: the person’s employer, with industry, employee count, revenue, and headquarters location.
Why there is no company-only match
Some visitor tools report an anonymous company when they can’t name a person (“someone from Acme was here”). Squid ID doesn’t. A company appears in Squid ID only because at least one person from it was identified. The Companies view then groups those identified people by employer, so you can work an account as a whole. If no one from a company is identified, that company doesn’t appear.If you’re coming from RB2B
RB2B is built around contact-level (person) identification, and so is Squid ID. Both return a person, not an anonymous company.| RB2B | Squid ID | |
|---|---|---|
| Primary unit | Person (contact) | Person (contact) |
| Anonymous company-only visitors | Not the model | Not shown; a company appears only when a person from it is identified |
| Company data | Attached to the contact | Firmographics attached to each identified person |
| Person-level coverage | US visitors, per RB2B’s own docs | Depends on available identity and enrichment data |
Why this matters. Squid ID never shows you a faceless account you can’t act on. Because every match is a person, the company you see always has at least one real contact behind it.
Why some visitors don’t resolve
A visitor resolves to a person when Squid ID can tie the traffic to identity and enrichment data for an individual. When it can’t, the visit stays anonymous: there’s no person, and so no company. More traffic from an account, and tighter ICP filtering so you focus on accounts that matter, both help you get more from the matches you do receive.Related
- Identified visitors: the person-level view.
- Companies: identified people grouped by account.
- Match rate: what to expect overall.