Getting started
How does Squid ID identify anonymous visitors?
How does Squid ID identify anonymous visitors?
On each page view, the snippet pings Squid ID. Squid ID matches the visitor against its identity and enrichment data and builds a profile of the person, with the company they work for attached. When it can’t resolve a person, the visit stays anonymous and you’re not billed. See Person and company data.
How long until I see my first visitor?
How long until I see my first visitor?
Matches start appearing once the snippet verifies and a real page view happens on the live site. A quiet site sees fewer, so give it normal traffic before judging volume. See the Quickstart and Verify your install.
Do I need to install anything besides the snippet?
Do I need to install anything besides the snippet?
No. It’s one script tag in your site’s
<head>. On WordPress it’s a one-click plugin. See Install the snippet.Coverage and accuracy
Why don't I see any visitors yet?
Why don't I see any visitors yet?
The usual causes: the snippet has not verified, the hostname you registered does not match the one the page serves on, page rules or filters are hiding matches, an ICP is scoped tightly, or the traffic is genuinely anonymous. Work through Troubleshooting for the exact fix.
Is identification US-only?
Is identification US-only?
Person-level identification is US-based today. You’ll still see international company-level signals where the data supports it, but named individuals are US visitors. See Match rate.
How accurate is the data, and where does it come from?
How accurate is the data, and where does it come from?
Squid ID resolves a person only when the underlying data supports it, and leaves the visit anonymous otherwise, so you act on matches rather than guesses. See Data sources and Match rate.
What's the difference between person and company matches?
What's the difference between person and company matches?
Some visits resolve to a named person, others only to the company they work for. Both are useful, and you can route or filter on either. See Person and company data.
Privacy and compliance
Is this legal? What about GDPR and CCPA?
Is this legal? What about GDPR and CCPA?
Squid ID is built for US B2B identification and is designed to be used compliantly. Read Privacy and compliance for how it handles data, consent, and opt-outs before you go live.
Billing and credits
How does billing work?
How does billing work?
Squid ID runs on prepaid credits and bills per identified match, not per raw visit. Anonymous traffic costs nothing. See How credits work.
What's the difference between paid and bonus credits?
What's the difference between paid and bonus credits?
Bonus credits (including your welcome credit) are used first and expire sooner; paid credits last longer. See Paid vs bonus credits.
What if a match looks wrong?
What if a match looks wrong?
You can flag a match you don’t think you should pay for, and we review it. See Flag a match.
What does it cost?
What does it cost?
Pricing is per match and drops as your monthly volume grows. See Pricing tiers.
Alerts and integrations
How do I get notified when someone lands?
How do I get notified when someone lands?
Route matches to Slack, Microsoft Teams, or an email digest, so your team acts without watching the dashboard. See Route to Slack, Microsoft Teams, and Email digest.
Does it work with my CRM and outbound tools?
Does it work with my CRM and outbound tools?
Yes. Push identified visitors into HubSpot, Clay, Zapier, your sequencer, or a raw webhook. See Integrations overview.
Can I see only the visitors that match my ICP?
Can I see only the visitors that match my ICP?
Yes. Define your ideal customer and Squid ID surfaces only matching accounts, and can scope alerts to them too. See ICP filtering.
How Squid ID compares
How is Squid ID different from RB2B?
How is Squid ID different from RB2B?
Both resolve US visitors to a person. Squid ID delivers those matches through more channels and bills on prepaid credits instead of a monthly seat, so you pay for identifications rather than a subscription.
| RB2B | Squid ID | |
|---|---|---|
| Identity level | Person-level (US) | Person-level (US) |
| Delivery | Slack, webhook | Slack, Teams, email digest, CRM, webhooks |
| Pricing | Monthly subscription | Prepaid credits, billed per match |
Why this matters. You only pay when Squid ID identifies someone, and matches reach your team wherever they already work.