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Squid ID turns anonymous website traffic into real people. When someone lands on your site, Squid ID works out who they are: name, role, and contact details where the data supports it, along with the company they work for. When it can’t resolve a person, the visit stays anonymous. You see the people it identifies in a dashboard and route them out to the tools your team already uses. Most site analytics tell you a visitor showed up. Squid ID tells you it was a director of marketing at a named company, so a real person can follow up.

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How it works

1

Install the snippet

You add one script tag to your site. See Install the snippet.
2

Squid ID identifies visitors

On each page view, the SDK pings Squid ID. Squid ID matches the visitor against its identity and enrichment data and builds a profile of the person, with the company they work for attached. When it can’t resolve a person, there’s no match. See Person and company data.
3

You see them in the dashboard

Identified visitors, companies, and the pages they viewed appear in your Squid ID dashboard. You filter to the accounts that matter to you.
4

You route them out

Send matches to Slack, Microsoft Teams, an email digest, or your CRM so your team can act without watching the dashboard.

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What you pay for

Squid ID runs on prepaid credits. You’re billed per identified match, not for raw traffic. See How credits work.

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Next steps