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When a visitor is identified, Squid ID posts a message to a Microsoft Teams channel with their name, company, role, and the page they’re on. You connect Teams by pasting an Incoming Webhook URL from the channel you want alerts in. Teams is a single destination. Every identified visitor goes to the one channel you connect. If you need different visitors sent to different channels or people based on an ICP, use Slack, which supports per-channel routing.

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If you’re coming from RB2B

If you currently use RB2B, here’s how the Teams integration compares:
RB2BSquid ID
SetupPaste an Incoming Webhook URLPaste an Incoming Webhook URL
DestinationsOne channelOne channel
Pause without disconnectingNot availableEnable/disable toggle keeps the URL
Per-ICP routingNot availableNot in Teams; available in Slack

Why this matters. Teams is a thin, single-channel destination in both products. If you want a visitor to reach a specific rep or team based on the account, route through Slack instead, where each channel has its own rule.

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Before you start

You’ll move faster if these are already in place.
  • You’re an Owner or Admin on the website. Viewers can see the connector but can’t change it.
  • The snippet is installed and verified, so there are visitors to route.
  • You can create an Incoming Webhook in the Teams channel you want alerts in.

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Connect Microsoft Teams

1

Open the Teams connector

Go to Settings → Integrations and click Connect on the Microsoft Teams card.
2

Create an Incoming Webhook in Teams

In Teams, open the channel, then ··· → Connectors → Incoming Webhook → Add. Name it and copy the URL it gives you.
3

Paste the URL

Paste the Incoming Webhook URL into the Incoming webhook URL field and click Save webhook.
4

Confirm it's connected

The card shows Connected. Identified visitors now post to that channel.
Squid ID checks that the URL is a Teams Incoming Webhook (a webhook.office.com or logic.azure.com address). A URL in any other format is rejected.

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Pause or disconnect

  • Pause: Use the toggle on the Microsoft Teams card to stop notifications without losing the webhook URL. Flip it back on to resume.
  • Disconnect: Open the connector and click Disconnect. This removes the webhook URL. Reconnecting means pasting a URL again.

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Multiple websites

Connecting Teams applies to the website you have selected. If your account owns more than one website, switch the active site and connect each one to the channel you want its visitors in.