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Squid ID runs on prepaid credits. You add a balance, and each identified visitor (a match) draws from it at your current per-match rate. There is no monthly plan or seat fee for matching. You pay for the matches you get. The minimum top-up is $5. Credits sit in two buckets, bonus and paid. Bonus credits are spent first.

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How charging works

1

You add a balance

Top up from the dashboard under Settings → Billing. Add a card and top up, or set auto-reload so the balance refills itself.
2

A visitor is identified

When Squid ID resolves an anonymous visitor to a person, that is one match. Your balance is debited at the rate for your month-to-date volume.
3

A returning visitor re-bills monthly

Squid ID is a monthly-active model. The same visitor returning later in the same calendar month is not charged again. When they return in a new calendar month, they count as a new match and are billed once more, at most once per month.

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Running out of funds

When your balance reaches $0, matching pauses. Your websites stop resolving visitors until you top up. The dashboard shows an out-of-funds state, and matching re-enables automatically the moment funds return (for an active account).
A paused or canceled account does not auto-resume on a top-up. You reactivate it from Settings → Billing. A canceled account keeps matching and spends its balance down until it hits $0.
Auto-reload avoids the pause by charging your saved card when the paid balance drops below a threshold you set.

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If you’re coming from RB2B

RB2BSquid ID
Billing modelMonthly subscription with a credit allotmentPrepaid usage-based credits
Unused creditsReset each month, do not roll overStay on your balance until spent (paid credits hold for 12 months)
Going over allotmentFree tier cannot buy overagesTop up any time, no tier to outgrow until 5,000 matches/month
Repeat visitorCounts against monthly creditsBilled at most once per calendar month

Why this matters. RB2B’s monthly credits expire whether or not you use them, and its Free tier cannot purchase overages once the allotment runs out. Squid ID credits are money you already paid; they stay on your balance, and you can always add more.