If you’re coming from RB2B
| RB2B | Squid ID | |
|---|---|---|
| Multiple domains | Add domains / scripts | Create websites, each with its own SDK |
| Per-site config | Shared settings | Separate connectors, notifications, and visitors per site |
| Page targeting | Limited | Inclusion or exclusion page rules |
Why this matters. Settings do not leak between sites. A Slack route or filter on one website has no effect on another, so you can run different marketing sites independently from one account.
Create a website
Only an Owner can create websites.1
Open the website switcher
Click the website name at the top of the dashboard, then Add website.
2
Name it and add URLs
Enter a website name and every URL the site runs under. A site is usually reachable at more than one hostname, for example
example.com and www.example.com, and you may also run subdomains like app.example.com or docs.example.com. Click Add another URL and list each hostname you want to identify visitors on. URLs are normalized to their origin.3
Create it, then follow the guided install
Click Create website. Squid ID opens a guided install step that detects your platform (Framer, WordPress, Webflow, Shopify, Squarespace, Google Tag Manager, and more), shows the exact steps for it with a link to the full guide, gives you the snippet to copy, and lets you click Verify install to confirm it is live before you head to the dashboard.
The first website is included in your plan. Each additional website needs a paid website slot. If you hit the limit, the dashboard prompts you to add a slot. See Plans and domains.
On WordPress you can skip the snippet entirely and use the one-click plugin instead, which installs and connects the site for you. See WordPress.
Edit a website
Open Settings → Website to change a site’s details. Pick the site in the switcher first so the page is scoped to it.- Website name. The friendly label shown in connectors, reports, and the switcher. Edit it and click Save.
- Website URLs. Add or remove the hostnames the snippet runs on. Click Add URL for another, or the remove icon to drop one, then Save. The install snippet itself does not change, it is keyed to the website, so you never need to re-paste it when you change URLs.
Changing the URL list updates where the SDK is allowed to connect. If you add a hostname, place the snippet on those pages too. If you remove one, the snippet stops connecting there.
Delete a website
Only the Owner can delete a website. From Settings → Websites click the delete icon on the site (or open Settings → Website and click Delete website), then confirm.Deleting a website does not change your billing. If it was a paid additional website and you no longer need the slot, lower your website count under Settings → Billing. The paid website stays active until the end of your current billing month, then drops (there’s no mid-month proration). Until you lower the count, the slot stays on your plan and you can reuse it for another site.
Domains and subdomains
The snippet only identifies visitors on the exact hostnames you list here. A few things follow from that:- www and non-www are different hostnames.
example.comandwww.example.comare not the same to a browser, so if your site answers on both, add both. - Subdomains are separate too. To identify visitors on
app.example.com,docs.example.com, orblog.example.com, add each one to the list, then place the snippet on those pages. - Pages and routes within a hostname are automatic. Once a hostname is registered, the snippet works on every path under it. To narrow which pages identify, use page rules rather than the domain list.
The website switcher
The switcher at the top of the dashboard lists your sites under My websites (sites you own) and Invited (sites shared with you). Each row shows the site name and primary URL. Selecting a site scopes the whole dashboard, settings, and visitor list to that site. At the bottom are Add website and Manage websites, which opens the Websites page below.Manage your websites
Settings → Websites (also reachable from Manage websites in the switcher) lists every website on your account in one place, each with a live status: Active · receiving traffic, Active · awaiting first visit, or Paused. From here you can:- Pause or resume a website. The toggle turns a site’s tracking off without deleting anything. While a website is paused, Squid ID stops identifying and de-anonymizing its visitors (the events feed is dropped), so it generates no matches and no charges. Flip it back on to resume. The snippet, connectors, and settings are all preserved.
- Manage opens that website’s settings.
- Delete removes the website (owner only); see below.
- Add website creates another site with the same flow as the switcher, then takes you to the guided install step.
Pausing is the clean way to stop a site temporarily (a seasonal campaign, a staging site) without losing its configuration or re-installing the snippet later. Deleting is permanent.
Capture flags
Capture flags control which signals the SDK records for a site. They live under Settings → Add-ons (capture controls) and on the website settings. Defaults match a standard install, including handshake, performance, clicks, form submits, scroll, disconnect, and visitor ID. Some signals such as network and behavioral are off by default. Owners and Admins can change these; Viewers cannot.Page rules
By default Squid ID identifies visitors on every page. To narrow that, set a page inclusion or exclusion list under Settings → Restrictions. See Restrictions for the full detail.Skipping and hiding visitors
Two separate controls decide who reaches your dashboard and your bill:- To stop identifying and paying for a segment (consumer B2C visitors, bots, or specific pages), use Restrictions.
- To hide visitors from your dashboard without changing billing (your own team, specific domains), use Filters.