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Filters decide what enters your dashboard at all. A visitor matching a suppression filter is dropped from every list, every export, and every count, for every team member. Because they never reach identification billing, suppressed visitors are also not charged. Filters run before ICP matching, so a suppressed visitor never matches an ICP. Filters are configured per website on the Settings, Filters page. Changes save automatically.

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If you’re coming from RB2B

RB2B suppresses traffic with URL restrictions and domain exclusion. Squid ID suppresses by visitor identity, and ties suppression to billing.
RB2BSquid ID
Exclude your own teamDomain exclusion”Hide visitors from your own domain” plus a suppressed-domains list
Exclude consumer trafficManual”Hide consumer leads (B2C)” drops freemail and consumer-ISP addresses
Effect on billingVariesSuppressed visitors are not charged

Why this matters. Suppression and billing share the same rule. If you don’t want to see a visitor, you don’t pay for them either.

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The filters

  • Hide consumer leads (B2C) drops visitors whose email is on a free-mail provider (Gmail, Yahoo, Outlook, iCloud, and similar). On by default.
  • Hide visitors from your own domain stops your own team from showing up. On by default. It uses the suppressed-domains list below.
  • Suppressed domains is the list of domains hidden when own-domain hiding is on. It pre-fills with your account’s email domain; add more (for example example.com) as needed.
Each suppression is a match on the part of the email after the @. A blocked domain drops the whole visitor, anchored so gmail.com doesn’t accidentally catch a lookalike domain.

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Setting it up

1

Open Settings, Filters

Both filters default on for a new site.
2

Confirm your own domains

Make sure your company domains are in the suppressed-domains list so your team stays out of the queue.
3

Decide on B2C

Leave “Hide consumer leads (B2C)” on for B2B sites. Turn it off only if consumer visitors are in scope for you.
Filters drop visitors before identification and billing, so a suppressed visitor is invisible and free. If you suppress too aggressively, you won’t see those people anywhere. Review your settings if your match volume looks low.