If you already use Instantly’s Website Visitors
Instantly sells its own website-visitor add-on, but it resolves a business email and/or LinkedIn profile (company as a fallback) and pushes everyone into a campaign. Squid ID is the deeper identification and enrichment layer feeding the same Instantly sending you already use.| Instantly Website Visitors | Squid ID into Instantly | |
|---|---|---|
| What’s resolved | Business email and/or LinkedIn | Full work profile (name, title, company, work email, LinkedIn) |
| Premium contact data | Not provided | Mobile, personal email, mailing address with Squid ID+ |
| Who gets sent | Every resolved visitor | All, by ICP, or by high-intent page, with field requirements |
| Pricing | $97 to $397 / month credit bucket | Usage-based, and the data is yours |
| Data portability | Stays in Instantly | Same visitor can also go to your CRM, Clay, or Slack |
| Duplicate handling | Not detailed | Once-per-visitor dedupe, plus Instantly’s own skip-if-already-present |
Why this matters. Instantly is a great place to run the sequence, but its visitor add-on sends shallow records for everyone. Squid ID lets you enroll only on-profile visitors and hands the sequence a mobile number and personal email to work with, which its native product cannot provide. If you pipe Squid ID into Instantly, you don’t need Instantly’s visitor add-on at all.
Coming from RB2B? RB2B pushes to Instantly through a generic webhook: a blind POST with no campaign or lead-list selection, no ICP targeting, and no mobile or personal email. This is a native Instantly connector, which is why it can do more: you pick the exact campaign or list from a dropdown, send only on-ICP visitors, attach Squid ID+ data, and the key is verified against Instantly when you save it. A webhook just hands data over; a native connector controls what is sent and where it lands.
Before you start
You’ll move faster if these are already in place.
- You’re an Owner or Admin on the website. Viewers can see the connector but can’t change it.
- The snippet is installed and verified, so there are visitors to send.
- An Instantly V2 API key (Growth plan or above), and a campaign or lead list to add leads to.
Connect Instantly
1
Create an API key in Instantly
In Instantly, go to Settings → Integrations → API Keys and create a V2 key.
2
Paste the key
In Squid ID, go to Settings → Integrations and click Connect on the Instantly card. Paste the key. Squid ID verifies it against Instantly before saving.
3
Pick a destination
Choose a lead list (leads are added for you to review) or a campaign (leads are enrolled and outreach starts). Pick the specific list or campaign from the dropdown.
4
Set who sends, then save
Choose the frequency, routing, and requirements (below), then Save.
Choose who sends
- Send. Once per visitor (the default) adds a person once; every identified visit re-sends on return visits.
- Send (routing). Add all identified visitors, any ICP match, only specific ICPs, any high-intent page, or only specific high-intent pages.
- Requirements. Require a company, a LinkedIn profile, or a work or personal email before a lead is added.
What the lead carries
The lead’s send-to address is the work email. The rest arrives as fields and Instantly custom variables you can use in your sequence copy:- Standard:
first_name,last_name,company_name,job_title,website,phone. - Custom variables:
squid_icp,squid_is_icp_match,squid_linkedin,squid_location,squid_landing_page,squid_referrer,squid_profile_url. - With Squid ID+ unlocked:
squid_personal_email,squid_mobile_phone,squid_home_address.
The personal email is provided as a custom variable, not as the lead’s send-to address, so cold outreach goes to the work inbox by default. Use Squid ID+ data responsibly and honor opt-outs and local cold-email rules.
Pause or disconnect
- Pause: Use the toggle on the Instantly card to stop sending without losing the key or settings.
- Disconnect: Open the connector and click Disconnect.