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When a visitor is identified, Squid ID can send their data to a Clay table through a Clay webhook source. You paste the webhook URL, choose which groups of fields to send, test the delivery, then enable it.

If you’re coming from RB2B

If you currently use RB2B, here’s how the Clay integration compares:
RB2BSquid ID
ConnectionClay webhook URLClay webhook URL
Field controlFixed payloadPer-group toggles with a live JSON preview
Test before savingNot availableSend a test event to confirm delivery
Pause without disconnectingNot availableEnable/disable toggle keeps the setup

Why this matters. Choosing field groups keeps the payload to what your Clay table needs, and the live preview shows the exact object Clay will receive before you save.

Before you start

You’ll move faster if these are already in place.
  • You’re an Owner or Admin on the website. Viewers can see the connector but can’t change it.
  • The snippet is installed and verified, so there are visitors to send.
  • A Clay table with a webhook source, so you have a URL to paste.

Connect Clay

1

Open the Clay connector

Go to Settings → Integrations and click Connect on the Clay card.
2

Paste the Clay webhook URL

Paste the URL from your Clay webhook source into the POST field.
3

Choose which field groups to send

Each group (Traits, Social, Company, Job, Location, Experience) has its own toggle. Turn off any group you don’t need. The JSON preview on the right updates to match.
4

Send a test event

Click Send test event to push a sample payload to Clay and confirm the source is reachable.
5

Save

Click Save. Identified visitors now flow to Clay.

Default and premium fields

Each group lists Default fields that are always available and Extra fields that are part of Squid ID+. Use the Allow all fields toggle at the top of the connector to include the extra fields. With it off, only default fields are sent.

Pause or disconnect

  • Pause: Use the toggle on the Clay card to stop delivery without losing the webhook URL or field setup.
  • Disconnect: Open the connector and click Delete. This removes the webhook URL and field config from Squid ID.

Multiple websites

The connection applies to the website you have selected. If your account owns more than one website, switch the active site and connect each one.