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After you install the snippet, the install step shows a Connection status panel with a Test connection button. It runs two checks in order:
1

Deployed

Confirms the snippet is live on your page. Turns green with Snippet is live once we’ve seen the SDK actually run.
2

Connected

Confirms your site is sending live traffic. Turns green with Your website is sending traffic. When both checks pass, you’ll see an All set badge.

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Run the test

1

Publish the snippet, then press Test connection

Make sure the snippet is added and your page is published. Then click Test connection.
2

Wait for Connected

We load your page once in the background so the SDK runs and connects. This can take up to about 30 seconds — the button stays on Testing… and can’t be pressed again while it runs, so there’s no need to keep clicking. Deployed shows its green check as soon as the snippet is confirmed; Connected follows once the live connection lands.
You don’t have to keep the tab open. A real visitor loading a page also flips Connected on its own, at any time.

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”A different site’s snippet is on the page”

If Deployed shows this warning, the snippet on your page belongs to a different Squid ID website (a snippet copied from another site, or an edited id). That other snippet loads a different site’s SDK, so this website will never connect. Use Copy this site’s snippet to grab the correct one, replace it, publish, and Test connection again.

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If we don’t see the snippet

If the check can’t find your snippet, you’ll see: “We don’t see the Squid ID snippet yet.” Two things to try:
1

Confirm it's published

View source on a live page and check the snippet is in the <head> with your real SDK key (not the YOUR_SDK_KEY placeholder). With a tag manager or hosted platform, the change must be published, not just saved.
2

Open your website

Use the Open your website link to load your site in a new tab. A real page load runs the snippet — come back and the connection flips on its own. This is the reliable path for sites that build the page in the browser (Framer, Webflow, and similar), where a background check may not see the snippet.

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Continue without verifying

You can move past this step without a verified connection by choosing Continue without verifying. Until your snippet is live and verified, Squid ID can’t identify your visitors or show any matches — so finish the install when you can. You can always come back and Test connection from Settings → Websites → Install.
If the connection still won’t confirm after the snippet is live and published, see Troubleshooting or contact help@asksquid.ai.

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Next steps