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Squid ID combines its own visitor signals with third-party identity and enrichment data to build a profile. It doesn’t rely on a single provider. It runs an enrichment waterfall, drawing on whichever source returns the strongest data for a given visitor.

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The enrichment waterfall

For each identifiable visitor, Squid ID assembles a profile from several inputs:
  • Visitor signals. The pages viewed, referrers, and device captured by the snippet on your own site.
  • Identity and demographic data. Name, contact details, location, job title and role, company, and social profiles, drawn from people-data enrichment.
  • Company and organization data. Company name, domain, industry, employee count, and headquarters, including a photo and headline where available.
Squid ID merges these into one profile for the identified person, with the company they work for attached. When one source is missing a visitor, another can still fill in the contact or firmographic details. See Person and company data.

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Data freshness

Enrichment data reflects the providers’ most recent records, which can lag real life. People change jobs and companies restructure, so a title or company can be out of date. Repeat visits give Squid ID newer signals to match against, and a profile can be updated when better data arrives. If a match is wrong, flag it. See Flag a match.

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Privacy

How this data is handled, and your responsibilities, are covered in Privacy and compliance.