If you’re coming from RB2B
RB2B identifies anonymous visitors but does not enrich the anonymous form fills it could not de-anonymize. Form fill enrichment closes that gap.| RB2B | Squid ID | |
|---|---|---|
| De-anonymize an identified visit | Yes | Yes |
| Enrich a form fill we couldn’t de-anonymize | Not provided | Form fill enrichment, billed at your per-match rate |
| Double charge when the visitor was already identified | Not applicable | No, it only fires when we hadn’t identified them |
Why this matters. A form submission with an email you can’t tie to a company is a dead end. Form fill enrichment turns that email into the full identified-visitor profile, so the lead lands in your pipeline with the same context as a de-anonymized visit, and you only pay when we couldn’t already identify the person.
How it works
1
Form submitted
A visitor fills out a form on your site and submits an email address.
2
We check if the visitor was already identified
If we already de-anonymized that visitor on the visit, nothing happens here, the profile already exists and there is no extra charge.
3
If not, enrich the email into a full record
When the visitor was not identified, we use the submitted email to build a complete visitor record.
4
Billed at your per-match rate
The enrichment is charged once at your current per-match rate, drawn from your prepaid credit balance.
Form fill enrichment never fires on a visitor we already identified, so it cannot double-charge you for the same person.
What it builds
Form fill enrichment produces the standard identified-visitor profile, the same one a normal de-anonymized visit gives you:- Name and job title
- Work email
- Company, with firmographics and location
- Visitor location