If you’re coming from RB2B
RB2B gives you a static identified-visitor event: who showed up and which page they hit. The Squid ID profile adds the part that tells you whether the visit mattered, the live session.| RB2B | Squid ID | |
|---|---|---|
| Live session view | No live session view | Real-time stream of page views, clicks, and scroll as they happen |
| Engagement detail | No scroll-depth or dwell timeline | Per-page dwell time and scroll depth on every page |
| Visit history | Per-event | Full session history per person, deduplicated across cookies |
| Acquisition context | Referrer only | Source, referrer, landing page, and full UTM set from the first session |
Why this matters. A name and a page is a single “they showed up” event. Watching the live session shows intent forming in the moment: how far someone read your pricing page, what they clicked, and whether they’re still active. You can time outreach to a session in progress and qualify on real engagement instead of one anonymous hit.
Header and identity
The top of the profile shows the avatar (their photo, or initials when we don’t have one). Hover the avatar to enlarge it, and click to pin the larger view so it stays open. Next to it are the display name, job title, and company. Status badges can appear alongside the name:- Not enriched: we identified a visit but don’t yet have person-level data.
- Welcome credit: the match was paid for with a welcome credit.
- Flagged: the match has been flagged for review. See Flag a match.
- Flag match: dispute a match you don’t believe is right. This is hidden when the match was paid with a welcome credit or is unenriched, since those aren’t billable in the same way.
- Hide / Unhide: move the profile into or out of the hidden archive. Hiding is SDK-wide.
- Delete: remove the profile entirely.
- Export: download this person’s data.
Cost
The cost line shows exactly what this match cost and which credit bucket paid for it, for example “Cost $0.25 · base + Squid ID+ · paid credit” or “Cost $0.00 · welcome credit”. The breakdown names each component (base identification plus any Squid ID+ reveal) so the per-match price is never a mystery. Welcome-credit matches read $0.00 because they were covered by your starting credits.Acquisition
The acquisition strip shows the visitor’s first-session acquisition context: where they came from and the campaign that brought them. It lists, inline:- Source: the inferred acquisition source.
- Referrer: the referring site or page.
- Landing page: the first page they hit, linked.
- UTM: source, medium, campaign, term, and content when present on that first session.
Contact
The contact card holds the direct ways to reach the person:- Work email, as a mailto link.
- LinkedIn, linked to their profile.
- Company domain, linked.
Firmographics
The firmographics card describes the company and the person’s role: company, title, location, industry, employee count, and revenue. Use these to qualify the visit against your ICPs.Sessions and session history
The Sessions card holds the person’s full visit history, deduplicated across cookies so one human shows up once even across devices. A tab row across the top lists each session: Current (the live session, when they’re active) plus past Session N tabs, with a Show N more control to expand older sessions. Each session lists the pages visited, and for every page you see:- The page title.
- The URL.
- Dwell time on the page.
- Scroll depth (scroll %).
Live activity
This is the part RB2B doesn’t have. When the visitor is on your site, the profile shows a real-time activity stream and you can watch the session as it happens. Page views, clicks, and scroll depth update live. Why it’s worth watching:- See intent forming in the moment. You can tell how far someone read your pricing page and what they clicked, not just that they landed.
- Time outreach to active sessions. Reaching out while someone is still on the site is a different conversation than reaching out a day later.
- Qualify on real engagement. A deep, multi-page session is a stronger signal than a single bounce, and the timeline shows you which it was.
The live stream reads the same presence that drives the green dot on the Visitors list. When the person leaves, the Current session rolls into the session history with its dwell and scroll-depth detail intact.
Form-fill enrichment
When form-fill enrichment applies to this person, a block on the profile shows its state. Form-fill enrichment enriches form submissions Squid ID could not de-anonymize on its own. The states are:- De-anonymized via form fill: the submission was matched to a person (success).
- Form fill captured, not enriched: enrichment is off or locked for this site, so the raw submission was stored but not enriched.
- Couldn’t enrich this form fill: we captured the submission but found no match.
- Auto-enrich queued: in automatic mode, the submission is queued for enrichment.