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lemlist is a sales-engagement platform for multichannel email and LinkedIn sequences with heavy personalization. Squid ID identifies the person on your site and adds them straight to a lemlist campaign through lemlist’s API, so they enter the sequence automatically. It’s a direct integration, no Zapier needed.

If you’re coming from RB2B

RB2B does not have a lemlist integration, so this is a Squid ID advantage on its own. Beyond being available, it only enrolls the visitors that match your ICP and attaches data lemlist can personalize with.
RB2BSquid ID
lemlist connectorNot availableNative (direct API)
Who’s addedNot applicableAll, by ICP, or by high-intent page
Premium contact dataNot providedMobile, personal email, address via Squid ID+

Why this matters. lemlist sequences live on personalization. Squid ID hands it the work email, the company, the LinkedIn profile, and (when unlocked) a mobile number and personal email, for only the visitors worth reaching.

Connect lemlist

1

Get your API key

In lemlist, go to Settings → Integrations → API and generate an API key.
2

Paste it

In Squid ID, go to Settings → Integrations and click Connect on the lemlist card. Paste the key; Squid ID verifies it before saving.
3

Pick a campaign

Choose the lemlist campaign visitors should enter, then set routing, requirements, and frequency, and Save.

What’s sent

The work email as the lead, plus firstName, lastName, companyName, companyDomain, jobTitle, linkedinUrl, and phone. Context and Squid ID+ data ride as custom variables: squid_icp, squid_is_icp_match, squid_landing_page, and, when unlocked, squid_personal_email, squid_mobile_phone, and squid_home_address.
The work email is the lead address. The personal email (when ID+ is unlocked) is a custom variable, not the send-to address, so cold outreach goes to the work inbox by default.

Pause or disconnect

  • Pause: Use the toggle on the lemlist card to stop sending without losing the key or settings.
  • Disconnect: Open the connector and click Disconnect.