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Apollo is a sales-intelligence platform with built-in engagement (sequences and a dialer). Squid ID identifies the person on your site, upserts them as an Apollo contact, and enrolls them in a sequence through Apollo’s API. Direct integration, no Zapier.

If you’re coming from RB2B

RB2B also syncs to Apollo (master key, pick a sequence), but it sends everyone with no targeting. Squid ID enrolls only the visitors that match your ICP, and brings the mobile number RB2B doesn’t provide.
RB2BSquid ID
ConnectionNative (master key)Native (master key)
Who’s enrolledAll profiles, one sequenceAll, by ICP, or by high-intent page
RequirementsLimitedRequire company, LinkedIn, or work/personal email
Premium contact dataNot providedMobile phone with Squid ID+

Why this matters. Apollo runs the sequence; Squid ID makes sure only on-profile visitors enter it, and adds the mobile number Apollo’s own data often misses.

Before you connect

Apollo’s sequence API has two requirements (the same ones RB2B documents):
  • You must use a master API key (a normal key is rejected). In Apollo, go to Settings → API and toggle Set as master key.
  • The sequence you pick must have a connected mailbox (sending email account), or Apollo won’t enroll contacts.

Connect Apollo

1

Get a master API key

In Apollo, Settings → API, create a key and set it as a master key. Copy it.
2

Paste it

In Squid ID, go to Settings → Integrations and click Connect on the Apollo card. Paste the key; Squid ID verifies it’s a valid master key before saving.
3

Pick a sequence and mailbox

Choose the Apollo sequence visitors should enter, and the sending mailbox to send from. Then set routing, requirements, and frequency, and Save.

What’s sent

Squid ID upserts a contact (deduped on email) with first_name, last_name, email, title, organization_name, website_url, linkedin_url, and, when unlocked, mobile_phone, then enrolls that contact in your chosen sequence from your chosen mailbox.

Pause or disconnect

  • Pause: Use the toggle on the Apollo card to stop sending without losing the key or settings.
  • Disconnect: Open the connector and click Disconnect.