If you’re coming from RB2B
RB2B surfaces a visitor feed with limited aggregate analytics. Squid ID adds coverage, trends, deltas, rollups, live presence, and transparent usage analytics.| RB2B | Squid ID | |
|---|---|---|
| Identification coverage % | Not surfaced | Identified divided by total site visits, shown live |
| Identified trend | Limited aggregate view | 30-day per-day bar chart, weekends dimmed |
| Week-over-week delta | No explicit delta | Last 7 days vs the previous 7 days |
| Top accounts | Account list | Top 3 companies this week by distinct people |
| Live presence | No | Online-now count from realtime websocket presence |
| Usage and tier analytics | Plan-based, opaque | Current rate, matches resolved, avg cost per match, projection, tier meter |
Why this matters. A feed tells you who showed up. Analytics tell you whether identification is working, which direction it is trending, where to focus, and what it costs. Squid ID puts all four in the dashboard.
Live counters
The three-cell strip at the top of the dashboard updates in real time.- Site visits today counts all users, identified and anonymous. It is the denominator for your identification coverage percentage. (In-app tooltip: “Includes all users, identified and anonymous. Denominator for the identification coverage %.”)
- Identified today counts the people you de-anonymized today. It shows a ”% coverage” sublabel, which is identified divided by site visits. Clicking it filters the Visitors list to Today.
- Online now counts the people active on your site right now. It is sourced from realtime websocket presence, not a stale last-seen heuristic. Clicking it filters to the Online tab.
Coverage is the share of today’s traffic you turned into named people. It is the single best health metric for whether identification is working on your site.
Trends and top accounts
Three cards on the home view summarize recent identified traffic.- 30-day trend plots identified visitors per day over the last 30 days as a bar chart, with weekends dimmed. It shows the shape of your identified traffic over time.
- Identified this week totals everyone identified in the last 7 days and shows an up or down delta versus the previous 7 days. Clicking it filters to This week.
- Top companies this week lists the top 3 companies by distinct people in the last 7 days, each with a people count and a last-seen time. It links to the Companies page.
Usage and cost
On Settings → Billing, the usage panel turns your spend into analytics you can act on.- Current rate is your per-match rate at your current monthly volume. There are 3 tiers, and the rate caps at 5,000 matches per month.
- Matches resolved this month counts paid identifications. Bonus credits do not count toward tier progression.
- Avg cost per match is the blended cost after bonus credits are applied.
- Projected month-end is a linear projection from your daily spend so far.
- The segmented tier meter fills as you move into cheaper tiers, and the fill deepens as you reach them.
- Bots filtered (30d), not billed reports automated traffic that was excluded and never charged. See bot filtering.
Why these numbers matter
Coverage tells you if identification is healthy
Coverage percentage is identified people divided by total site visits. It answers the core question: how much of your traffic are you turning into people? A rising coverage number means more of your audience is becoming actionable.
The trend tells you momentum
The 30-day bar chart and the weekly delta show whether identified traffic is growing, flat, or slipping, independent of any single day’s noise.
Top companies tell you where to focus
The weekly top-company rollup points sales and marketing at the accounts sending the most people right now, instead of leaving you to scan a flat feed.