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Squid ID+ adds premium contact and personal fields on top of the default identification data. The default data already includes name, work email, company, job, and location. Squid ID+ unlocks mobile phone, personal email, home address, demographics, career signals, and social profiles when the upstream data carries them. There are two ways to unlock a record: reveal one at a time, or commit a website to unlock matches automatically.

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If you’re coming from RB2B

RB2B splits contact data into resolution types (Basic and Premium). Squid ID+ is the premium tier, with a manual per-record option and an automatic option.
RB2BSquid ID
Premium contact dataPremium resolutionSquid ID+ fields revealed per record or automatically
Pay only when you want itPlan-based$0.25 per record on manual Reveal
Auto-unlockPlan-basedAutomatic at $0.15 per match, 40% off, with an optional field gate

Why this matters. Manual reveal lets you pay only for the records you act on. Automatic trades a per-click decision for a 40% lower rate on every qualifying match.

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Two modes

Per record (default). On a profile, the Squid ID+ block shows which premium fields are available but hidden. Click “Reveal for $0.25” to unlock them. You’re charged $0.25 once, drawn from your credit balance, and the data only reaches your browser after you reveal. Once revealed, the record stays unlocked for your account and for the same person on future cookies, with no second charge. Automatic. Commit a website to Automatic and every new paid match auto-unlocks Squid ID+ at $0.15, 40% off the Reveal price. This is set per website in Settings, Add-ons, and only the website owner can change it.
Pricing isn’t retroactive. Switching a site to Automatic applies to new matches only. Records you already revealed keep their original price.

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The required-fields gate

On Automatic, you can require specific fields so you only pay when a record actually carries them. The options are Phone number, Personal email, and Home address. If a match is missing any field you require, we skip the unlock and don’t charge for it.

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What you can unlock

The premium block groups fields as direct contact (mobile, personal email, work email, direct line), home address, demographics, career signals, interests and profile, and social profiles (LinkedIn, X, Facebook, GitHub, Instagram).
Not every record has every field. Mobile phones, home addresses, and personal emails depend on what the upstream data carries; coverage varies by industry, geography, and seniority. On Automatic, the required-fields gate is how you avoid paying for records that don’t include what you need.

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How to use it

1

Reveal one record

Open a profile and click “Reveal for $0.25” in the Squid ID+ block. The fields unlock and the charge is drawn from your balance.
2

Or commit a site to Automatic

In Settings, Add-ons, turn on Automatic for a website. New paid matches unlock at $0.15 each.
3

Set required fields (optional)

On an Automatic site, choose Phone number, Personal email, or Home address to only unlock and charge for matches that include them.
Reveals draw from your prepaid balance and bill the website owner, so a teammate can reveal on the owner’s account without a balance of their own. If the balance can’t cover a reveal, nothing unlocks and no PII ships.