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BetterContact is a waterfall enrichment tool that chains 20+ data providers to find and verify work emails and phone numbers, charging only for valid results. Squid ID identifies the person on your site; BetterContact verifies the best way to reach them before you start outreach.

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If you’re coming from RB2B

RB2B can forward visitors to enrichment tools, but it sends a shallow record and leaves the targeting to you. Squid ID sends an ICP-gated, enriched visitor through its native Zapier connector, so only the people worth enriching get sent, and the work profile is already attached.

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Connect

Squid ID reaches BetterContact through Zapier or BetterContact’s API (key auth). Its own “webhook” is an async result callback, not an inbound lead receiver, so use one of these:
1

Connect Zapier in Squid ID

Set up the Zapier connector so identified visitors flow into a Zap.
2

Add the BetterContact step

In the Zap, add BetterContact’s enrichment action (or call its API), mapping the visitor’s name and company domain.
3

Use the result

Route the verified email and phone BetterContact returns into your CRM or outreach tool with another Zap step.

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What’s sent

The fields BetterContact enriches from: first_name, last_name, company, company_domain, plus linkedin and squid_icp for context. BetterContact returns the verified email and phone.