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Make is a visual automation platform that chains app modules into scenarios. It’s the automation layer, so Squid ID sends the identified visitor straight to a Make webhook and your scenario takes it from there.

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If you’re coming from RB2B

Both tools can post to a Make webhook. The difference is the payload: Squid ID’s event carries the full work profile, an is_icp_match flag, and (when unlocked) Squid ID+ mobile and personal email, so your scenario can branch on real signals.

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Connect

Make’s Custom Webhook trigger gives you a unique URL that receives the event and auto-detects the fields:
1

Create the webhook in Make

In a new Make scenario, add the Webhooks → Custom webhook module and copy its URL.
2

Point Squid ID at it

Use the Zapier connector or a Webhook to send identified visitors to that URL. Send a test so Make captures the field shape.
3

Build the scenario

Map the fields into any downstream module: CRM, Slack, enrichment, or an outreach tool.

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What’s sent

A flat event with name, email, title, company, linkedin, landing_page, is_icp_match, matched_icps, and the Squid ID+ fields when the record is unlocked. See the Zapier payload for the full list.