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Sendspark creates personalized and AI videos for outreach, including dynamic videos that greet a prospect by name and screen-record over their website. Squid ID identifies the visitor, so the video can be made for the right person automatically.

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If you’re coming from RB2B

RB2B can forward visitors to a video tool, but it sends everyone, with a thin record. Squid ID sends only ICP-fit visitors, with the name and company already resolved, through its native Zapier connector, so each video is worth making.

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Connect

Sendspark has a Zapier integration (and an API with key/secret auth) whose action generates a dynamic video per contact:
1

Connect Zapier in Squid ID

Set up the Zapier connector, routed to your target ICPs.
2

Add the Sendspark action

In the Zap, add Sendspark’s create-dynamic-video action and map the visitor’s name, email, and company.
3

Send the video

Pass the video link Sendspark returns into your email or outreach tool in a following step.

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What’s sent

first_name, last_name, email, company_name, and company_website (for the on-site screen recording), plus squid_icp for context.